Thursday, 10 April 2008

IM BACK!

For the past month I have been working hard on creating a promotional for my t-shirt brand. Me being me I'm too much of a perfectionist and I wanted it to be perfect and represent the brand and I think I have done just that!
I have uploaded the booklet to show you what it looks like, unfortunately you can not enlarge them because the file sizes are too big but IL give you a run down:
The style of the booklet is very 1950's diner menu!
  • Manifesto (a bit about who I'm aiming at)
  • Menu (in the style of a food menu giving a description of the contents of the booklet)
  • Please Wait (iv done this page because it tells you a small bit about the brand e.g. ethical trading standards)
  • Taboo title range( in the style of a 1950's boxing poster, I wanted to create a variety of visual images in the booklet so it doesn't look monotone and dull to look at but also keep in the era of the brands look)
  • Taboo range (offering what you get on both sides of the t-shirt)
  • Taboo range close up ( some of the graphics didn't do its justice being small, so I decided to create a page which showed it bigger)
  • Taboo range
  • Taboo range close up
  • Please Wait
  • Headless range title (I wanted this in the style of a 1950's horror movie poster)
  • Headless range (similar layout as the Taboo range but with all the horror trimmings)
  • Headless range close up
  • Headless range
  • Headless range close up
  • Please Wait
  • Sweetest range title (I wanted this to represent my best efforts so I decided to do it in the style of a golden theater ticket)
  • Sweetest range ( similar layout as the others but golden)
  • Sweetest range close up
  • Sweetest range
  • Sweetest range close up
  • Coming soon ( I wanted to show that the brand has potential to break out from just t-shirts and become a whole fashion brand...eventually)
  • Belts (While I was designing my logo I came up with the style of a vinyl record, bottle cap and bomb style background for the logo...but they were never practical as a logo but as a belt buckle they look sweet)
  • See you soon

Monday, 24 March 2008

SWEETEST RANGE LOGO




I have changed this too because it is more cheekier!
and I have changed the angle of her arm a tiny bit too!

HOLD THE PRESS

OK after some heavy consideration and allot of opinions, advice and general feedback I have decided to change the logo a tiny bit!!!!!!!!! nothing too big but something that has been bugging me for a while because of the controversialness of the logo so I have decided to make her slightly topless OMG I hear you say but i think this represents the brand more and the Taboo factor goes up 10x to draw people to the brand!

Friday, 14 March 2008

PROMOTIONAL BOOKLET

To create this promotional booklet I need to make sure:

  • It keeps in continuity with the style of the brand
  • It creative for people interact more with the booklet
  • It represents the t-shirts to their full extent
  • It clearly shows the three brand ranges
  • It is portable and easy to store

Creating a promotional booklet was originally going to be a creative pop up book but realistically looking at examples this would not be practical for a promotional booklet because it has to mainly be about the product itself.

Thursday, 6 March 2008

THE HEADLESS RANGE


THE HEADLESS RANGE


THE HEADLESS RANGE


THE HEADLESS RANGE


THE TABOO RANGE


THE TABOO RANGE


THE TABOO RANGE


THE TABOO RANGE


T-SHIRT CONCEPTS

The t-shirt concepts are going to have three ranges to apeal to a wider market
1:Taboo range (Humour range basically being cheeky towards famouse brand names)
2:Headless range (Famous reconisable headless bodies which show your head on their body)
3:Sweetest range (More fashionable range which represents the brand)

Monday, 3 March 2008

T-SHIRTS STYLE

I have given some examples of my competition products to give an idea of what style of t-shirt im designing and what it will sit with in stores and online stores.