PROMOTIONAL BOOKLET

To create this promotional booklet I need to make sure:

• It keeps in continuity with the style of the brand
• It creative for people interact more with the booklet
• It represents the t-shirts to their full extent
• It clearly shows the three brand ranges
• It is portable and easy to store

Creating a promotional booklet was originally going to be a creative pop up book but realistically looking at examples this would not be practical for a promotional booklet because it has to mainly be about the product itself.

THE SWEETEST RANGE

THE SWEETEST RANGE

THE SWEETEST RANGE

THE SWEETEST RANGE

THE HEADLESS RANGE

THE HEADLESS RANGE

THE HEADLESS RANGE

THE HEADLESS RANGE

THE TABOO RANGE

THE TABOO RANGE

THE TABOO RANGE

THE TABOO RANGE

T-SHIRT CONCEPTS

The t-shirt concepts are going to have three ranges to apeal to a wider market
1:Taboo range (Humour range basically being cheeky towards famouse brand names)
2:Headless range (Famous reconisable headless bodies which show your head on their body)
3:Sweetest range (More fashionable range which represents the brand)

T-SHIRTS STYLE

I have given some examples of my competition products to give an idea of what style of t-shirt im designing and what it will sit with in stores and online stores.

PROMOTIONAL POSTER

For the poster design i decided to look into 1930's to 1960's horror movie posters. I feel that this keeps in continuity with the design of the logo and the controversial theme of the t-shirts.

INSIDE T-SHIRT NECK DESIGN

FINAL LOGO

STILL NOT SURE

To choose a suitable design that represented the brand was a very tough choice, so I stood back and researched into what my competition logos looked like.

Evidently allot of the designs are really simple with not too much going on in them, and by doing so the brands can be more creative when incorporating the logos into the designs of the t-shirts.So I think this is were I have been going wrong because I have been designing around the brand name but really i need to focus on simplicity of the design making the name the main focal point so my market can recognise the brand name on its own.