Wednesday, 13 February 2008

CHOOSING A BRAND NAME

It was a tough decission choosing a brand name that represented the controversial theme of the brand. It did want the brand to represent the reversible u.s.p but instead focus on having a more interesting and clever name for the brand instead.
The comments left helped me decide on what brand name to go for...The Sweetest Taboo!
It was the most clever name out the others and had more design potential.
So i decided to create some different designs for the The Sweetest Taboo.

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